“Pump Up The Jam” by Technotronic

January 20, 1990 - “Pump Up The Jam” by Technotronic peaked at No.2 on the Hot 100. Technotronic was a Belgian group assembled by producer and DJ Jo Bogaert. Manuella "Ya Kid K" Komosi was the lead vocalist on this and most other Technotronic songs, but she was not in the video or on the album cover, which instead featured Zairean-born fashion model Felly lip-synching the lyrics. Felly had nothing to do with recording the song, and didn't speak English. Bogaert used her to establish an image for the group, even if it meant some awkward miming in the video. Around the same time, C&C Music factory did something similar when they had a model pretend to sing the parts of Martha Wash on hits like "Gonna Make You Sweat." Snap! also used a fake singer in their video for "The Power." When Technotronic toured with DJ Jazzy Jeff and the Fresh Prince, Felly didn't come along - they were fronted by their real vocalists Ya Kid K and MC Eric. It peaked at number 1 in Belgium, Iceland, Portugal and Spain. It peaked at number 2 in the UK. #PumpUpTheJam #thisdayinmusic #1990 #1990s #Technotronic #felly #PumpUptheJamTheAlbum #YaKidK #ManuellaKamosi #ThomasdeQuincey #musichistory #memorylane #musicflashback #musicflashbacks

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